Data Monetization and Email List Monetization and Management Services

Data Monetization’s commitment is to maximize the revenue we’re able to generate from every record you provide us. To meet this goal, we’ve developed a process that’s second to none in screening, testing, and implementing innovative strategies to monetize your data.

We focus all client engagements on a four step process. We start by scrubbing your data through our proprietary List Review & Enhancement process, followed by our Telephone Sales & Followup Monetization Strategy, next moving the data into our Proprietary Email List Management program, and finally wind up opening your list to our Traditional List Monetization network.

List Review & Enhancement

We start every monetization project with our own internal List Review & Enhancement. With our 10 year background in traditional, high-volume lead generation - we’ve learned nearly every trick in the book when it comes to coaxing the maximum value out of a list, and making sure that we separate the good from the bad before a single record is shipped to an end user.

Our Enhancement Review begins with a detailed analysis of your campaign data - we screen your data for accuracy, identify quality trends based on originating data source / publisher, and previous use.

We manage this process internally utilizing our white-listed email solutions and our in-house call center staffed with well paid and reliable American professionals.

Following our analysis, we provide you with an estimated use rate – on average we’ll flat out reject 20-30% of the data that you have based on our proprietary analysis process. Following analysis, we’ll scrub the remaining data through our Data Hygiene process that can enhance your data by including updated postal / telephone records, removing non-working email addresses, and flat out generating the best, most up to date record possible!

It’s important to note that while this is the step that we begin with, it’s an ongoing process that we continue to utilize over the lifetime of your account.

Telephone Sales & Follow Up Monetization

Data Monetization’s process is designed to not only maximize the revenue from each record you provide us, but to also focus on adding value to your primary business.

Throughout online sales a “buy” rate of between 1 - 4% of website visitor to actual purchasing customer or fulfilled transaction is the standard.

This means that of each 100 potential customers you attract, you’re losing over 95% of them.

Our Telephone Sales & Follow Up Monetization strategy is designed to improve this dismal rate, by adding a live telephone agent to identify and market your offer to customer prospects that would have otherwise left your website without completing a purchase or transaction.

This can increase your overall web-sales rate by 20-40% based on our past history. The large investment we’ve made into our internal, USA-based telemarketing center really pays off in this part of the process. Our center breaks the mold by offering a stable wage and fringe benefits to our employees so that we’re able to attract quality people who will handle every call with professionalism, respect, and a goal-oriented agenda of servicing the customer and closing the transaction. This means your website visitors or leads get treated with respect, give a clear yes or no, and are sent on their way. Often times we’ll find that a respectful human interaction is all that stands between you and an improved buy / transaction rate.

Proprietary Email List Monetization and Management Programs

After we’ve gone through the process of enhancing your list and making sure that we work to monetize your program in a way that’s beneficial to your core business per the Telephone Sales & Follow Up Monetization strategy above, we move on to our Proprietary Email List Monetization Programs.

The reason we’re only able to accept larger lead generators and list management companies into our client base is due to the investment we make into each and every relationship.

Once your data is under management in our facility we’ll work with you hand-in-hand to develop focused and clear monetization strategies based on the category of data that you’re working with.

Within a given list category, we know EXACTLY what type of offers we should be marketing to your customers.

For example, in the Business Opportunity space we know that offers focused in categories such as Credit Card Offers, Continuing Education, Debt Consolidation, and Sweepstakes will perform well.

To address this clear need, we’ll build strategies with you to ensure that your data has access to these offers in our Proprietary List Monetization programs before it’s sent out to market. Some examples of strategies we may implement include:

• Co-Branded Related Category Websites that are data-category appropriate and marketed on an ongoing basis to your list.
• Opt-In eMail Lists that take a small percentage of your data and provide long term residual revenue from a list of interested and targeted users.
• Specially Designed Phone Center Programs that take into account who your users are, where they’re coming from, and what category-specific items should be marketed to them.

Traditional List Monetization Network

Rounding out our Data Monetization services list is our Traditional List Monetization Network. In this phase we begin marketing your list for rental to third parties that are proven consumers in the same vertical as your primary offer.

We’ve developed a group of more than 500 active customers comprised of phone rooms, direct mailers, list enhancers, list warehouses, etc that we’ll send your clipped and trimmed list to. In addition we have a network of more than 150 brokers that are sent bi-monthly updates to our available lists for brokering to their own customer bases.

The value of our ongoing Enhancement efforts shines in this phase as we’re able to generate a higher ROI per lead based on eliminating the truly underperforming or outdated data that can render a traditional list transaction dead on arrival.