October 11, 2010 – 10:04 am
Stand up and be tribe leader. Get some people to hate you!
I know, I’ve lost you on this one. You’re trying to sell a product or service, getting someone to hate you is certainly not the way to do that!! You’re right. But, getting people to love you, will mean that you WILL get some people to hate you in the process. People love leaders, people that put their neck on the line, and share their opinions. When you do this, people will identify with you. Connect with you. And become a part of your tribe.
Stir up controversy and you’ll ultimately stir up sales from your devoted fans.
So, be a little controversial, heck, be really controversial. It’s not the size of your list that matters, it is the connectedness of the list to you or your company that matters. People who stand by you, will ultimately follow you wherever you go!
Hate will translate into weeding out your list those who would never show you any love anyway.
But those who love you, will eagerly wait in anticipation for your offerings! And that’ll really show YOU the love.
August 26, 2010 – 9:03 am
Provide factual proof. (Facts based, authoritatively backed proofs).
Sounds simple, but people blow this all the time.People assume you are lying, and are NOT going to believe your opinions.
Worlds Best Coffee. Really? You sure?
Ever go into a restaurant, and it says “the best coffee in the world”. That is an unqualified opinion, and you absolutely will lose credibility. As Seth Godin would say, “You are a liar!” And now your copy smells like rancid cheese festering on an old mouse trap, waiting to slap down on the most downtrodden, hungriest, stupidest rats.
To bring proof, you must have some sort of factual data. Using the above lame “best coffee example”, we would use some sort of authority. “Voted best coffee in the world, by International Travel Magazine’s readers.”
Testimonials (of course, use in line with the lame-oid FTC regulations) are an awesome way to have someone else share their experience with your product.
Specific historical data that you may have about your product. “99.7% satisfaction rate for our current clients.”
Be specific, use an authority besides yourself, and support your claims.
Tell them the story.
Good copy is sharing a story, sharing your enthusiasm, excitement, faith in your product. Don’t write a paper or article, TELL THE STORY.
When you write the words, do as if you are speaking to them directly. Use 6th grade level words, don’t voraciously pontificate employing parables Thoreau would be proud of.
Speak plain English. Use excitement. Let them feel your joy. Have their emotions run wild with anticipation at the thought of buying your widget! Allow your energy to soak their brains with desire. To become connected. Allowing your hyperactive energy to fill their senses.
People will feel ya, they’ll get ya, and wanna buy from ya.
And as you build your list, remember good ol’ DMS as another tool to increase your profits, by using our list management and data monetization services. We can help you to drive your profits higher and higher.
Make the action CLEAR
Ok. I know you know that I know Data Monetization Services focuses on taking your list and helping you get the most money from that list. Whether it be email, phone or snail-mail (postal marketing). However, there are a few tips we’d like to share with you to help you better market you growing list your self.
We’ll give a few tips over the next few months to help you with you email marketing and list building. Driving people to action through words!
Secret #1 is Driving your audience to take an action. (Call to Action)
The first step you need to take, is to make a clear definition of the action you want you prospect to take. Don’t beat around the bush, make it so clear that it jumps off the page to let them know what they need to do.
Next, make sure your remove friction. If you have a lot of fluffy words, that do nothing but fill space, remove them. Get to the point, tell them why to do it, show the value and exciting result of the action they take, then tell them exactly what to do.
