October 11, 2010 – 10:04 am
Stand up and be tribe leader. Get some people to hate you!
I know, I’ve lost you on this one. You’re trying to sell a product or service, getting someone to hate you is certainly not the way to do that!! You’re right. But, getting people to love you, will mean that you WILL get some people to hate you in the process. People love leaders, people that put their neck on the line, and share their opinions. When you do this, people will identify with you. Connect with you. And become a part of your tribe.
Stir up controversy and you’ll ultimately stir up sales from your devoted fans.
So, be a little controversial, heck, be really controversial. It’s not the size of your list that matters, it is the connectedness of the list to you or your company that matters. People who stand by you, will ultimately follow you wherever you go!
Hate will translate into weeding out your list those who would never show you any love anyway.
But those who love you, will eagerly wait in anticipation for your offerings! And that’ll really show YOU the love.
Don’t sell the features of your product! Actually, don’t SELL them at all.
(Focus on your product’s benefits, your solution to their problem)
Be your own boss. Ah life is good.
Say what?!?!? Don’t sell. Bear with me on this, lemme ‘splain. There is a difference between trying to SELL something, and sharing how your product or service provides a needed solution to your prospect’s painful problems. Or better yet, fulfilling a deep desire or dream of your prospect, helping them to achieve their dreams. Becoming the person they always dreamed of. Ah, fulfilling the deepest, most heartfelt desires, utter bliss. Now that’s what I’m talkin’ about.
Let me ‘splain even more specifically:
- Your prospect has a problem in need of a solution: “Are you sick and tired of your prospect list sitting around collecting dust, doing nothing? Wouldn’t be nice if there was someway to actually make money from you lists without lifting a finger? That’s what our list management and data monetization services provide, found money deposited directly into your pocket.”
- Fulfilling their dreams: “With our services, you’ll your own online business ready and making money, in less than 47 seconds.”
- Help them become a better person: “You’ll be able to fire your boss! You become the CEO, the one who decides when and how long your vacation lasts! People will look up to you, you’ll be admired by your neighbors.”
Tell them the story.
Good copy is sharing a story, sharing your enthusiasm, excitement, faith in your product. Don’t write a paper or article, TELL THE STORY.
When you write the words, do as if you are speaking to them directly. Use 6th grade level words, don’t voraciously pontificate employing parables Thoreau would be proud of.
Speak plain English. Use excitement. Let them feel your joy. Have their emotions run wild with anticipation at the thought of buying your widget! Allow your energy to soak their brains with desire. To become connected. Allowing your hyperactive energy to fill their senses.
People will feel ya, they’ll get ya, and wanna buy from ya.
And as you build your list, remember good ol’ DMS as another tool to increase your profits, by using our list management and data monetization services. We can help you to drive your profits higher and higher.
Make the action CLEAR
Ok. I know you know that I know Data Monetization Services focuses on taking your list and helping you get the most money from that list. Whether it be email, phone or snail-mail (postal marketing). However, there are a few tips we’d like to share with you to help you better market you growing list your self.
We’ll give a few tips over the next few months to help you with you email marketing and list building. Driving people to action through words!
Secret #1 is Driving your audience to take an action. (Call to Action)
The first step you need to take, is to make a clear definition of the action you want you prospect to take. Don’t beat around the bush, make it so clear that it jumps off the page to let them know what they need to do.
Next, make sure your remove friction. If you have a lot of fluffy words, that do nothing but fill space, remove them. Get to the point, tell them why to do it, show the value and exciting result of the action they take, then tell them exactly what to do.
