Merry Christmas versus Happy Holidays

Next year, kiddies, you’ll know which subject line to test for your email campaigns. A great post on a test that matters to you seansonal marketers out there. Does it really make a difference whether we say Happy Holidays or Merry Christmas.

Well, based on a test it very much matter which words you put in your subject line.

According to this blog post from Conversion Voodoo, a specific test they ran shows that a difference of nearly DOUBLE the click through rate when using MERRY CHRISTMAS v. HAPPY HOLIDAYS. Test it next year, and see for yourself before you assume.